Where home care agencies lose families.
Inquiries arrive after the office closes
Adult children research care after work, after the kids are asleep, after a fall. A voicemail and a callback the next morning often means they've chosen someone else.
Ad budget goes to caregiver job seekers
Searches for caregiver jobs look a lot like searches for care. Without careful filtering, you pay for clicks from people who want to work for you, not hire you.
Clicks are tracked, clients aren't
Most reports stop at clicks and calls. You need to know how many assessments were booked and how many became clients on your census.
Same inquiry. Two very different mornings.
Here's what a late-night inquiry looks like at most agencies, and what it looks like with the system in place.
Without a system
With AUM Digital Media
What we set up for your agency.
Brings families to you
Google Ads built around how families search for in-home care in the towns you serve, aimed at private-pay and long-term care insurance clients.
- Separate campaigns for personal care, companion care, dementia care and live-in care
- Job, hiring, salary and certification searches blocked from day one
- Every call and form tracked back to the ad that brought it
Answers them first
An AI assistant that replies to every form, text and missed call in your agency's voice, then books the assessment on your coordinator's calendar.
- Asks who needs care, which town, what help is needed and how many hours a week
- Checks start date and whether it's private pay or long-term care insurance
- Introduces itself as your agency's virtual assistant
Earns their trust
Local SEO so that when families compare agencies on Google Maps, yours looks like the one they can trust with Mom.
- Google Business Profile set up with your services and service area
- A page for each town you serve
- Review requests sent to families 30 days after care starts
When a person should answer, a person does.
If a family mentions a recent fall, a medical emergency, end-of-life care or asks to speak to someone, the assistant stops and alerts your team right away. It collects only what's needed to book, never medical history.
What you'll see every month.
One short report, built around the numbers that pay your bills, not clicks and impressions.
- InquiriesCalls, forms and texts from families
- Replied within 5 minutesShare of inquiries answered fast
- Assessments bookedOn your coordinator's calendar
- Clients startedFamilies who began care
- Cost per new clientAd spend divided by clients started
Plans
One-time setup fees start at $500. After the first 3 months, plans run month to month.
Launch
$750 per month
Google Ads, call tracking and missed-call text-back.
Growth
$1,500 per month
Adds the 24/7 AI assistant, Google profile, reviews and town pages.
Dominate
$2,500+ per month
Everything, across multiple locations, with weekly strategy calls.
Ad spend is paid directly to Google, never marked up. Compare everything in each plan
Questions owners ask
Do you only work with private-pay agencies?
Most campaigns focus on private pay and long-term care insurance, because that's where ad spend pays back fastest. If you also take Medicaid waiver clients, we can talk through a separate campaign in your audit.
Will families mind texting with an assistant?
It introduces itself as your agency's virtual assistant, writes in your voice, and hands over to your team for anything sensitive. Most families just want a fast, kind reply.
Can you help us recruit caregivers too?
Not inside these plans. We deliberately keep recruiting traffic out of your client campaigns so it doesn't eat your budget. Ask us in your audit if you need help with hiring.
Do you work with franchise owners?
Yes, within your franchisor's brand and advertising rules. We review them during setup.