Twice the leads, same cost per lead
As the budget scaled up, lead volume roughly doubled while cost per lead stayed flat at about $21.
BeforeAfter
Leads per month
Calls per month
Cost per lead
Built for businesses that live on inquiries.
If your customers call, fill in a form or book a visit before they buy, the same system works. Pick your industry to see how we tailor the ads, questions and follow-up.
- Home care and senior careFamilies booking in-home assessments · See how it works
- Funeral homesPre-planning meetings · See how it works
- Commercial tradesQuote requests and site visits · See how it works
- Hearing clinicsHearing evaluations · See how it works
- Childcare and early learningParent tours and enrollments · See how it works
Different industry? Ask us in your audit.
A missed call is a customer calling someone else.
Most people contact two or three businesses and go with whoever replies first. Here's the same evening inquiry, two ways.
Without a system
7:50 PMA customer clicks your ad and calls. It goes to voicemail.
7:52 PMThey call the next business on Google, who picks up.
9:15 AMYou call back. They've already booked. You paid for the click anyway.
With AUM Digital Media
7:50 PMThe call is missed, and a friendly text goes out within seconds.
7:53 PMYour AI assistant answers their questions and offers appointment times.
8:00 AMYour team starts the day with a booked appointment and full notes.
The Complete Local Lead System does three things.
-
1. They search
commercial plumber near meSponsored · yourbusiness.comCommercial Plumbing, Same-Week Site VisitsOffices, restaurants and warehouses. Request a quote online.
-
2. You reply first
New form: Leak in our restaurant kitchen, need a quote
Hi Dan, we can help. Wednesday 9 AM or 2 PM?
Replied in under a minute -
3. It's booked
Notes sent to your team9:0010:00Site visit booked11:00
- 4. You see what it earned Monthly report, illustration only
Brings customers to you
Google Ads built around what your customers actually search for in your service area, with job seekers, bargain hunters and out-of-area clicks filtered out.
- Keyword and service-area build
- Call and form tracking
- Weekly search-term cleanup
Answers them first
An AI assistant that replies to every form, text and missed call in your business's voice, asks the right questions, and books appointments straight into your calendar. Anything it shouldn't handle goes to your team.
- Instant text replies and missed-call text-back
- Qualifying questions written for your industry
- Calendar booking with notes for your team
Earns their trust
Local SEO and reviews, so when customers compare businesses on Google Maps, yours is the one with the complete profile and the reviews to back it up.
- Google Business Profile
- A page for each town you serve
- Automated review requests
Real campaigns, real numbers.
Google Ads accounts I've worked on for US local service businesses, Oct 2025 to Sep 2026. Client names stay private.
- $2.75MGoogle Ads spend managed
- 71,000+leads tracked
- 40,600+phone calls from ads
- 11US local service businesses
Cost per lead down 34%
Cost per lead fell from $23.66 to $15.72 while monthly ad spend dropped by about 40%, and calls from ads still went up.
BeforeAfter
Cost per lead
Calls per month
Ad spend per month
From 72 to 261 leads a month
Grew from a campaign spending under $500 a month into a main lead source, with cost per lead still under $19.
BeforeAfter
Leads per month
Calls per month
Cost per lead
Leads are conversions tracked in Google Ads (calls and form submissions). Before is the Oct 2025 to Jan 2026 monthly average; after is the Jun to Sep 2026 monthly average.
Live in 3 weeks, judged by booked jobs.
- 1Free auditWe check your ads, Google profile and how fast you respond, and show you where customers slip away.
- 2SetupCampaigns, tracking and your assistant, trained on your services, hours and service area.
- 3LaunchInquiries reach your team already qualified, with appointments on the calendar.
- 4Monthly reviewInquiries, appointments booked, customers won, and what each new customer cost you.
Plans
Your ad budget is paid directly to Google, never marked up. One-time setup fees are $500 for Launch, $1,000 for Growth and $1,500 for Dominate.
| Launch$750per month | Most businesses start hereGrowth$1,500per month | Dominate$2,500–3,500per month | |
|---|---|---|---|
| Google Ads management | Included | Included | Included |
| Call and form tracking | Included | Included | Included |
| Missed-call text-back | Included | Included | Included |
| 24/7 AI assistant that books appointments | Not included | Included | Included |
| Google Business Profile and reviews | Not included | Included | Included |
| A page for each town you serve | Not included | Up to 5 towns | Unlimited |
| Multiple locations | Not included | Not included | Included |
| Strategy calls | Monthly | Every two weeks | Weekly |
| Book an audit | Book an audit | Book an audit |
You work with me, not an account manager.
I'm Alay Mehta, an independent digital growth consultant. For over 12 years I've run performance marketing, CRM automation and SEO, and I built AUM Digital Media to bring the same discipline to local businesses.
- Managed annual ad budgets of over $1 million
- Built CRM automations and speed-to-lead systems in GoHighLevel
- Technical SEO and plain-English monthly reporting
I keep a small client list on purpose, so every account gets my time.
Questions owners ask
Is there a long contract?
The first 3 months, then month to month. If it isn't paying for itself, you shouldn't be stuck with it.
Will customers know they're texting an assistant?
Yes. It introduces itself as your business's assistant, writes in your voice, and hands off to a person for anything urgent, sensitive or outside what you've approved.
How much should we spend on ads?
Your audit includes a recommended starting budget, based on search demand in your area and how much new work your team can take on.
Do you work with my industry?
If your customers call or book before they buy, very likely. We'll tell you honestly in the audit if the system isn't a good fit.
Do you work with franchise owners?
Yes, within your franchisor's brand and advertising rules. We review them during setup.